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👩🏼💻 My role
I was a Senior Prime Product Designer. I had the same responsibilities as the other designers in my team, but additionally, I was tasked with:
mentoring teammates
developing the design system
validating our solutions for consistency with the overall product
organizing and facilitating brainstorming sessions
helping product owner with time allocation
📍My task
There was no specific task assigned. I needed to identify a problematic area of the product, get approval from the product owner for the necessity of its improvement, and then enhance it. I became one of three designers continuously improving the product.
👩🏼💻 What I did
📍Background
At HSE University, there was already an automated job and internship portal connecting employers with job seekers in a unified service.
📍Recruiters' problem
The recruiters' problem was the inability to create candidate folders and sort them for future outreach.
📍Business problem
The business problem was that recruiters were creating folders in Excel and, over time, contacting candidates directly, bypassing the HSE Career service. This led to incorrect analytics data and financial losses.
🌟 Solution
I created folders for sorting candidates, which became more convenient for recruiters than the previous method.
How it happened..
Problem Identification
Examine existing analytics and research data.
From analitics I studies:
Candidate Engagement
Recruiter Behavior
Effectiveness of Job Listings
Candidate and Recruiter Satisfaction
Cost-Effectiveness
Problem Identification
Problem Identification
Form a basic understanding of the product, focusing on the specific needs of students and recruiters. All identified needs were already met, but I decided to verify or refute this once more.
Problem Identification
I conducted field studies observing recruiters' interactions with the service. An interesting finding was that they could not offer employment to students directly but could only suggest vacancies and see responses. This was a rule set by HSE for various reasons (student needs).
Problem Resolution
Generally, this aspect could have been overlooked, allowing recruiters to continue as they were. However, I was concerned by a student survey indicating that most students found jobs through direct employer outreach.
This led to the assumption that..
Problem definition
The service was being used to generate candidates, who were then invited to bypass HSE, resulting in incorrect data on education outcomes and non-compliance with partnership program rules, which was detrimental to HSE's business.
I've proved with the product owner that it's should be changed.
Problem Resolution
I hypothesized that by meeting recruiters' needs, we could maintain the student interaction process within the system. The service's effectiveness would become evident to HSE, allowing us to collect accurate data on successful employment.
Problem Resolution
Testing with recruiters led to finding the most convenient and obvious interface solutions.
Problem Resolution
During the problem-solving process, I synchronized with the design system team regarding the availability of components needed for the development of the required functionality. Components that were missing were created in accordance with the design system and became part of the development backlog.
After the first three months of using the new feature
of recruiters organized folders
Increase in job offers
Increase in student internship invitations
Even when a product seems to fully meet user needs, there are always aspects that are not satisfied.
Analytics results can be skewed due to actions outside the system or unforeseen use cases.
Designing a Tinder-like Application for Recruiters
Elevating User Engagement by 30% and Improving Academic Performance by 25%
Case study
